Agave Social adds Mijenta co-founder Juan Coronado for Jersey City tequila event

Agave Social returns Sept. 9 at Órale Mexican Kitchen in Jersey City with Mijenta Tequila co-founder Juan Coronado as guest educator. The event is built around tequila education, tastings and sustainability, aimed at spirits professionals, hospitality leaders and tequila fans.

Why it matters: - The event puts a top tequila educator in front of Jersey City’s spirits and hospitality community. - Mijenta’s sustainability pitch gives attendees a direct look at how premium tequila brands are trying to stand out through production choices, not just flavor. - The session is positioned as both a tasting and a learning opportunity for people working in or curious about agave spirits.

What happened: - Agave Social returns on Wednesday, Sept. 9 at Órale Mexican Kitchen in Jersey City. - Juan Coronado, co-founder of Mijenta Tequila, will serve as guest educator. - The evening is designed for spirits enthusiasts, tequila aficionados and hospitality professionals. - RSVP is available at Events@OraleMK.com.

The details: - Coronado is described as a mixologist, entrepreneur and tequila authority with more than two decades of experience. - His background includes work in engineering, hospitality and spirits innovation. - Coronado’s career has included brand ambassador roles for global spirits companies. - His work has been featured in The New York Times. - Coronado’s entrepreneurial projects include Bresca in Washington, D.C., and Colada Shop, a Cuban-inspired coffee and hospitality concept. - Mijenta Tequila was co-founded by Coronado, Maestra Tequilera Ana María Romero and former Bacardi CEO Mike Dolan. - The brand is rooted in the Jalisco Highlands and focuses on sustainability, craftsmanship and community. - The Mijenta name comes from “mi gente,” Spanish for “my people.” - Coronado and Romero work together on flavor development and aging programs. - Mijenta uses American oak, French oak and acacia casks in its aging approach. - Mijenta bottles are made with 100% recycled glass. - The brand also uses upcycled dried agave waste leaves in labels and packaging.

Between the lines: - The event reflects how tequila education has become part of hospitality programming, not just product promotion. - Mijenta’s emphasis on sustainability signals a broader industry shift toward transparency and environmentally conscious branding. - Coronado’s mix of technical, hospitality and entrepreneurial experience gives the event credibility with both industry professionals and casual consumers.

What's next: - Attendees will hear Coronado discuss the tequila-making process, Mijenta’s story and hospitality innovation. - The event will include tastings, networking and conversation around agave spirits. - Agave Social will continue its event series for tequila and mezcal enthusiasts with curated tastings and educational programming.

The bottom line: - Jersey City’s Agave Social is using a high-profile tequila founder to turn a single evening into a crash course on premium tequila and sustainable spirits.